Let's Have Them Pay For Your Injuries!
Let's Have Them Pay For Your Injuries!

Personal Injury Attorney in Hilton Head Island, SC

Accidents can happen suddenly, catching even the most prepared person off guard. One minute, you may be strolling to a restaurant after a long day at work, and the next minute, someone else's carelessness can change your life forever. Personal injury victims not only endure negligence but also experience pain and worry about their families and ability to work. Often, these victims cannot afford to focus on work and family when they're injured or even clinging to life in an ER. Without a personal injury attorney in Hilton Head Island, SC, to fight for their rights, these same victims provide official statements by mistake to insurance companies. They accept embarrassingly low settlement offers without realizing that they deserve much more.

If you've been hurt in an accident recently, ask yourself these questions:

  • Now that you're injured, what happens next?
  • How am I going to pay for my stay at the hospital?
  • Am I going to get fired because I've missed work?
  • How will I be able to become independent again after this serious injury?

With 30.21 personal injury cases for every 100,000 residents in South Carolina - 217% higher than the national average - it's not surprising that men and women like you are asking the questions above. At the Max Sparwasser Law Firm, LLC, our hearts hurt for victims who are suffering needlessly.

Because, at the end of the day, they're not just hurting physically. They're struggling to make ends meet due to the cost of car repairs, medical bills, doctor's appointments, and loss of income. Fortunately, personal injury laws in South Carolina state that the parties found responsible for your suffering and pain must account for your expenses. With a personal injury lawyer by your side, you have a real shot at getting the compensation you deserve.

Max Sparwasser: A Personal Injury Lawyer in Hilton Head Island, SC You Can Trust

If you've been injured in an accident in South Carolina, you have the right to file an insurance claim or a personal injury lawsuit against the responsible party. If the insurance company doesn't offer a fair settlement, consider speaking with our Hilton Head Island personal injury lawyer.

At the Max Sparwasser Law Firm, LLC, our goal is to help accident victims in South Carolina recover the maximum amount for their losses, including damages for pain and suffering. Unlike some personal injury law firms, our expert attorneys know that no two cases are ever exactly the same. That's why we take a personalized approach to each case that comes across our desk.

You can rest easy knowing that your personal injury case starts with a free consultation with an experienced personal injury lawyer. During this initial meeting, we'll review your accident, determine liability, and recommend the best legal course of action for you. Max Sparwasser and his team focus on a range of personal injury categories, including the following:

Why Choose The Max Sparwasser Law Firm, LLC?

Injured victims choose Max Sparwasser Law Firm, LLC because we put our clients' needs first.

Legal Consultation Hilton Head Island, SC

We Work for You

Max dedicates focused attention to your claim and is confident that once you've met and talked to him, you will feel comfortable entrusting him with your personal injury case.

Seasoned Personal Injury Lawyer

Your case is going to be handled personally by Max, properly and professionally. NO FEES are collected unless you are paid benefits.

Personalized Attention

Now that you know a little bit more about our personal injury law firm and how we take care of our clients, let's take a look at two of the most common types of personal injury cases we take: Car accidents and workers' compensation.

As an experienced personal injury attorney, Max has the right training and legal tools to assist with your compensation claims and your personal injury case as a whole.

Injured in a Car Wreck? It's Time to Fight for Your Rights

If you've ever been in a minor fender bender, you know how frustrating and scary it can be when police are called and insurance companies get involved. Dinging a car is one thing, but a full-on car wreck is a completely different story. A car accident in Hilton Head Island can result in significant expenses such as vehicle damage and medical costs.

If a distracted driver kills your loved one, the impact on your family can be profound and long-lasting. Survivors of car accidents often experience emotional distress, post-traumatic stress disorder, and other challenges that alter their quality of life. In the face of these life-changing events, aggressive representation from a personal injury attorney in Hilton Head Island, SC, can maximize your chances of winning your case.

Accident Recovery Hilton Head Island, SC

The Truth About Insurance Companies and Car Accidents in South Carolina

Here's an uncomfortable truth to digest: Insurance companies often aim to pay out as little as possible. Fortunately, you can protect yourself from their tactics by getting the right legal support for your personal injury claim.

When you report a crash to an insurer, they'll assign an adjuster to your case. However, these adjusters deal with many cases and may not fully understand yours. If an insurance claims adjuster contacts you, be cautious. They aren't looking out for your best interests. It's common for adjusters to push for settlements that undervalue your claim.

Stick to the facts if you talk to an adjuster and refuse to provide a recorded statement or agree to any settlement. Instead, wait until you've consulted with a personal injury attorney. At the Max Sparwasser Law Firm, LLC, our team of car accident lawyers will assess the true worth of your claim and protect you from being taken advantage of by insurance companies.

The Truth About Insurance Companies and Car Accidents in South Carolina

When you hire a personal injury attorney in Hilton Head Island, SC, from Max Sparwasser Law Firm, you don't have to know all our state's car crash and insurance laws. We have the expertise, knowledge, and resources to handle any case related to a car accident in the Lowcountry. Our long-time car accident attorneys can handle the legal proceedings for you and provide you with peace of mind during negotiations. With that said, we understand that the more you know about South Carolina's car wreck laws, the better you can safeguard your rights after an accident.

As such, here are three car wreck laws in South Carolina you should understand:

It's important to keep in mind that there's a time limit, known as the statute of limitations, for filing a car accident claim in South Carolina. Typically, you need to pursue your claim against the at-fault driver or another party within three years of the car accident. However, there are certain cases that require action within two years. If you fail to file your personal injury claim within the specified deadline, you may forfeit your right to make a claim permanently.

Personal Injury Attorney Hilton Head Island, SC

Like many other states, South Carolina operates under a "fault" insurance system. This system holds the driver responsible for covering the damages of the injured party if they are at fault for the accident.

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If you are in a car accident and it leads to a personal injury claim due to negligence, the court needs to determine that you (the plaintiff) are 50% or less at fault for the accident. If you are found to be more than 50% responsible, you will lose your right to seek compensation. However, if you are 50% or less at fault, you will receive at least some compensation. Your award will be reduced by the percentage of fault attributed to you.

Accident Recovery Hilton Head Island, SC
Personal Injury Attorney Hilton Head Island, SC

The Role of Negligence in South Carolina

When drivers take the wheel, they bear the responsibility of being careful and attentive to their surroundings. This means watching out for other drivers, pedestrians, cyclists, and all road users. However, if a driver chooses to text, eat, or talk on the phone while driving, they are failing to do so and are behaving negligently.

Negligence involves acting carelessly, resulting in harm or damage. Other examples of negligence include:

  • Running Red Lights
  • Speeding
  • Failure to Yield
  • Distracted Driving
  • DUI
  • Improper Lane Change
  • Much More

If you've been in a car accident and need help understanding our local laws or the role of negligence in your case, schedule your free claim assessment with the Max Sparwasser Law Firm, LLC, today. The sooner you know your rights and file a claim, the sooner our lawyers can advocate on your behalf. Our accident lawyers will uphold your best interests despite pushback from insurance companies and the complex legal system in South Carolina.

Workers' Compensation Claims in South Carolina Explained

While South Carolina's workplace incidence rate was lower than the national average in 2020, tens of thousands of workers were reportedly injured on the job. In fact, private employers in South Carolina reported 29,100 nonfatal injuries and illnesses, resulting in an incident rate of 2.1 cases per 100 full-time equivalent workers. In 2021, the private sector reported 30,300 such injuries and illnesses, leading to an incidence rate of 2.2 cases per 100 workers, many of whom hired.

Public sector employers reported 8,100 injury and illness cases in 2021, with 72 percent occurring among local government workers. Occupational illness trends in South Carolina mirrored those seen nationwide. In 2020, the private sector accounted for 4,200 of the total reported cases, and 3,100 in 2021, showing a 26 percent decline.

Respiratory illnesses made up 79 percent of the total occupational illnesses reported in South Carolina in 2020. In 2021, 89.8 percent of private industry recorded incidents were injuries.

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Personal injury attorneys in Hilton Head Island, SC, fought some of the state's biggest employers in court, including brands such as:

  • Volvo
  • BMW
  • College of Hilton Head Island
  • Boeing
  • Medical University of South Carolina
  • Kapstone
  • Roper Hospital
  • Rober Bosch Corporation

While there is no single federal law governing workers' compensation, every state in the U.S. has its own workers' compensation system. This program provides financial benefits to employees who experience job-related injuries or illnesses. Typically, an injured worker can receive workers' compensation benefits without needing to prove their employer's negligence. In exchange, the employee forfeits the right to file a personal injury claim against the employer.

Under the state workers' comp system, an injured employee will be reimbursed for all necessary medical treatment following a workplace accident. If the injury or illness leads to more than seven days of missed work, the employee will receive 66.66% of their average weekly wage, up to a maximum amount. Workers may also receive compensation for permanent disabilities or disfigurement. The maximum award for death or total disability is 500 weeks of compensation.

Lifetime benefits are available in cases of paraplegia, quadriplegia, and brain injury. It should be noted that trying to

Who Can Receive Workers' Comp Benefits in South Carolina?

In South Carolina, most employees are eligible for workers' compensation benefits if they suffer an injury or illness while working. Employees don't need to prove fault; they just need to prove that the injury or illness happened at work or during a work-related activity. Unfortunately, there are exceptions under the SC State Workers' Compensation Act, meaning some employers never qualify for workers' compensation.

Those restrictions apply to:

  • Federal Employees
  • Small Businesses with Three or Less Employees
  • Agricultural Employees
  • Casual Employees
  • Some Realtors
  • Corporate Officers
  • Railroad Workers

Employers who fall under the SC State Workers' Compensation Act must maintain the required minimum amounts of workers' comp insurance. If you're trying to pick up the pieces after being injured at work, contact the Max Sparwasser Law Firm, LLC today. Our personal injury attorneys will work tirelessly to get you the help you need to rebuild your life.

Accident Recovery Hilton Head Island, SC

Top Reasons to Hire a Worker's Compensation Personal Injury Attorney in Hilton Head Island, SC

Many injured workers assume they can save money by foregoing a personal injury attorney to oversee their workers' comp claim. In reality, many plaintiffs lose money - or don't get the proper amount they're owed - when they choose not to hire a lawyer. If you were recently injured at work and are on the fence about retaining counsel for your case, keep these facts in mind.

To safeguard your rights and ensure you receive fair compensation, injured individuals must file a workers' compensation claim. Unfortunately, many people come up with reasons why they shouldn't file a claim before determining whether their claim is valid.

Some of the most common reasons for doing so include:

  • Reporting the Injury to Management and Continuing to Work
  • Having an Existing Condition
  • Fear Over Job Termination

You should know that making the decisions above doesn't necessarily disqualify you from making a workers' comp claim. That's why it's so important to work with an experienced workers' compensation lawyer. Great workers' comp attorneys - like those at the Max Sparwasser Law Firm, LLC - thoroughly assess your case and help determine whether you have a valid claim for workers' compensation benefits.

Personal Injury Attorney Hilton Head Island, SC

Here's a safely kept secret in the insurance industry: Skilled workers' compensation lawyers create risk. Insurance companies hate risk because it exposes them and causes them to lose money. An experienced workers' compensation lawyer takes on risk by developing the best strategy to maximize your benefits and gathering evidence that will be admissible in a hearing.

Do you truly understand the benefits you're entitled to? Do you know what you need to prove in order to win? Do you know how to effectively present that evidence? This can be quite complex, even for attorneys, which is why an injured employee alone doesn't pose much of a threat to the insurance company. That's why professional help from a qualified attorney is essential in workers' comp cases.

Legal Consultation Hilton Head Island, SC

It's important to keep in mind that there's a time limit, known as the statute of limitations, for filing a car accident claim in South Carolina. Typically, you need to pursue your claim against the at-fault driver or another party within three years of the car accident. However, there are certain cases that require action within two years. If you fail to file your personal injury claim within the specified deadline, you may forfeit your right to make a claim permanently.

Accident Recovery Hilton Head Island, SC

It's important to keep in mind that there's a time limit, known as the statute of limitations, for filing a car accident claim in South Carolina. Typically, you need to pursue your claim against the at-fault driver or another party within three years of the car accident. However, there are certain cases that require action within two years. If you fail to file your personal injury claim within the specified deadline, you may forfeit your right to make a claim permanently.

Personal Injury Attorney Hilton Head Island, SC

Trust the Max Sparwasser Law Firm Difference

Whether you have been injured in a car accident, hurt at work, or are struggling with another type of personal injury situation, know that our team is here to help. Our personal injury attorneys in Hilton Head Island, SC are insurance claims experts and know how to negotiation and achieve maximum financial compensation. The best part? We take all cases on a contingency fee basis, meaning you don't pay us unless we win. That's the Max Sparwasser Law Firm difference. Contact our office today to learn more about personal injury cases in South Carolina and whether or not you have a valid claim.

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How to stay active, connected & supported: Senior services in Beaufort County

Getting older doesn’t mean slowing down; it just means you’ve got to find new ways to keep up the fun.Luckily, Beaufort County Government offers a variety of programs designed to help seniors live their best lives.Whether that means staying active, socializing or just getting the support you need, Beaufort County offers a handful of services and activities to help fill your calendar and enhance your well-being.Of course, all count...

Getting older doesn’t mean slowing down; it just means you’ve got to find new ways to keep up the fun.

Luckily, Beaufort County Government offers a variety of programs designed to help seniors live their best lives.

Whether that means staying active, socializing or just getting the support you need, Beaufort County offers a handful of services and activities to help fill your calendar and enhance your well-being.

Of course, all county services can be utilized by people of all ages, but here is a rundown of all the senior-focused content and events.

If you’re looking to add some pep to your step or maybe a game of bingo to your weekly routine, Beaufort County has you covered. This program provides fun senior activities at eight recreational locations across the county in partnership with the Lowcountry Council of Governments and Sprenger Health Care.

These include a wide variety of rotating daily, weekly, monthly and annual programs and events such as:

Activities are held on weekdays, excluding holidays. For more information, you can call 843-986-8171 or email marisa.freeman@bcgov.net.

The Beaufort County Department of Human Services partners with many local providers and nonprofits that provide services to seniors.

This service, called the Community Services Grant Program, aims to support local non-profit organizations that specialize in enhancing residents’ quality of life.

For 2025, grant awardees included:

All of these grantees provide services ranging from healthcare support and activities to simply giving back to the community. For more information about services offered, you can click on the grantee name listed above to be directed to their webpage.

The Beaufort County Veterans Affairs office provides services and access to the veteran population and the older population.

This program helps the veterans and their families obtain their full benefits from the Department of Veterans Affairs and the state of South Carolina.

Some services this program offers help with include:

To learn more about these programs or other services that Beaufort County offers, you can visit their webpage here.

This story was originally published March 13, 2025 at 6:00 AM.

Thousands gather on Hilton Head Island to remember 'Pool Bar' Jim

HILTON HEAD ISLAND, S.C. —Gone, but certainly not forgotten.Thousands gathered on Hilton Head Island this weekend to remember the life of “Pool Bar” Jim Lisenby.Live music, good food, sunshine and, of course, ice-cold drinks.Lowcountry Celebration Park was full of Lisenby’s favorite things Saturday as thousands came out to celebrate his life and legacy.“One of the things that I always loved about Jim was how good he was at remembering all of his customers' name...

HILTON HEAD ISLAND, S.C. —

Gone, but certainly not forgotten.

Thousands gathered on Hilton Head Island this weekend to remember the life of “Pool Bar” Jim Lisenby.

Live music, good food, sunshine and, of course, ice-cold drinks.

Lowcountry Celebration Park was full of Lisenby’s favorite things Saturday as thousands came out to celebrate his life and legacy.

“One of the things that I always loved about Jim was how good he was at remembering all of his customers' names. So one morning, I called him before we opened. I was like, 'Jim, how do you do it? How do you remember everybody’s name?' And he said, 'It’s because of all the people. That’s why I come to work,'" said Dave Peck, a longtime friend of Lisenby.

Lisenby not only remembered every customer's name, but their drink order as well.

Those who came out Saturday were encouraged to wear “Pool Bar” Lisenby attire, so there was no shortage of “Pool Bar” Lisenby's merchandise and Hawaiian shirts.

And those in attendance weren’t just locals.

Many tourists drove hours to attend the celebration for a man who was part of their annual family vacations and traditions year after year.

“He cared about what people wanted, what people wanted to drink. He got real involved in their stories and their families," said Daniel Lisenby, Jim Lisenby’s son.

A staple on the island since 1978, Jim Lisenby owned many food and beverage establishments, including the Crow’s Nest and Jim’s Paradise, prior to Pool Bar Jim’s.

But his rule for his pool bars was always not to open unless the temperature was above 50 degrees.

“Yesterday wasn’t nice. Tomorrow’s not going to be nice. But today it’s beautiful. So I think Jim made it happen," said Robert “Moose” Rini, a longtime friend of Jim Lisenby.

Over the years, many people visited Pool Bar Jim’s for the beach atmosphere, Fire Ball shots and famous Painkillers.

But they kept coming back because of Jim Lisenby.

“He left a legacy of kindness. And caring for others. He’s someone who came from very little, but he created a whole lot," his son said.

In lieu of flowers, the family asks you to tip your hospitality servers a little extra in memory of "Pool Bar" Jim Lisenby.

Hilton Head Island's bridge is rated 'poor.' A plan for replacement was just redefined.

BEAUFORT — A few weeks ahead of losing money and being stuck with a deteriorating bridge to and from Hilton Head Island, local officials have agreed on a way to fix the most-pressing problem.A scaled-back plan to replace Hilton Head's span of bridges has been approved by Beaufort County Council ahead of a scheduled deadline, though after voters rejected a more ambitious and costly option. It took several years, hundreds of thousands of dollars in consulting fees and a threat of rescinded funding from the State Infrastructure Ban...

BEAUFORT — A few weeks ahead of losing money and being stuck with a deteriorating bridge to and from Hilton Head Island, local officials have agreed on a way to fix the most-pressing problem.

A scaled-back plan to replace Hilton Head's span of bridges has been approved by Beaufort County Council ahead of a scheduled deadline, though after voters rejected a more ambitious and costly option. It took several years, hundreds of thousands of dollars in consulting fees and a threat of rescinded funding from the State Infrastructure Bank to reach this point.

Construction of the new bridge is estimated cost about $260 million, with additional utility and engineering costs to likely push the project near $300 million. The plan calls for demolition of the existing eastbound bridge over Mackay Creek and the construction of a new bridge from the mainland to Jenkins Island. The new span would be designed with preference for two-way access to and from Pinckney Island.

The new bridge will be built "offline," meaning the current bridge will remain operational during construction, reducing traffic impacts, said county infrastructure administrator Jared Fralix.

Council members on March 10 voted unanimously on a resolution to redefine the plan to align with available funding.

Approval came three weeks ahead of a March 31 deadline set by the State Infrastructure Bank (SIB) to drastically adjust the project's scope within budget or lose a significant chunk of funding — putting the entire project in jeopardy.

Town and county council members enthusiastically expressed their intent to move the project forward in recent weeks.

"This is almost the end of a almost decade-long conversation. We're finally getting to the place where the momentum has carried us," County Councilman Larry McElynn said during a Feb. 24 meeting.

Why replace the bridge?

A system of two eastbound and two westbound bridges provide the only way to and from Hilton Head Island.

The S.C. Department of Transportation built the Mackay Bridge in 1956 and widened it in 1984. The state agency inspects all bridges in South Carolina at least every two years. Due to the age and condition of the MacKay Bridge, DOT inspects it annually.

An inspection in January 2024 rated the structure and substructure as “poor.” While the bridge is safe to drive over, it is approaching the end of its life and has been placed on a statewide priority list.

If the county and town failed to finalize a plan by March 31, it's likely the DOT would step in and replace only the deficient span of bridge. This scenario would scrap the planned project and cause serious congestion issues on and off the island while construction is underway.

How did we get here?

Years of debate, re-drafted ideas and transformative aspirations came to a screeching halt in late 2024 with the realization that an ambitious plan for the bridge replacement and corridor improvements had well outpaced the county and town's available funding.

Through the broader US 278 corridor project, the county and DOT aimed to make improvements to the roadway and bridge system between Bluffton and Hilton Head Island, from Moss Creek Drive to Spanish Wells Road.

As the town and county spent years debating the best route forward, the pandemic began, inflation increased, construction slowed and the estimated cost of the bridge rose by 60 percent.

By early 2024, officials had developed a $488 million plan that called for a new six-lane bridge and corridor improvements on the island.

The county had a plan to cover the costs. A $950 million sales tax referendum would have implemented a 1 percent sales tax for 10 years, with the goal of improving the county's transportation infrastructure. About $90 million was earmarked for the bridge project.

About 55 percent of county voters striking the referendum down.

On Nov. 7, the State Infrastructure Bank, which pledged $120 million to the project, sent a letter requesting a plan to address the $190 million shortfall. An original deadline was extended to March 31.

In early January, state Sen. Tom Davis presented a new plan: "Do the best we can with the money we have."

In other words, scale back the $488 million plan that called for a new six-lane bridge. Scrap the "add ons," which included features like pedestrian pathways, a breakdown lane and corridor expansion on the island. Simplify the plan.

Town and county leaders have spent the past few months doing just that.

The plan approved March 10 prioritizes replacing the deficient span of bridges. The new span will be built to modern earthquake and hurricane standards and will be wide enough to accommodate up to four lanes of traffic, if necessary due to future construction.

In February, County Councilman Mark Lawson noted how long the project has been discussed.

"I've been dealing with this for six years," Lawson said. "There's been some very smart people who have dealt with this, some very stubborn people who have dealt with this. It has taken way too long."

Map Shows Celebrities Who Live in South Carolina Amid Wildfires

Celebrities who live in Charleston, South Carolina, will likely remain unimpacted by the wildfires that ignited across the state over the weekend.Why It MattersMore than 175 fires were burning in South Carolina on Sunday, prompting Governor Henry McMaster to declare a s...

Celebrities who live in Charleston, South Carolina, will likely remain unimpacted by the wildfires that ignited across the state over the weekend.

Why It Matters

More than 175 fires were burning in South Carolina on Sunday, prompting Governor Henry McMaster to declare a state of emergency. Since then, nearly all of the fires have been 100 percent contained, according to a map from the South Carolina Forestry Commission (SCFC). The fire burning in Horry County near Myrtle Beach, however, remains active.

What to Know

Celebrities who reportedly own property in the Charleston area include singer-songwriter Darius Rucker, actor Bill Murray, South Carolina Gamecocks women's basketball head coach Dawn Staley and reality television star Craig Conover. Singer-songwriter John Cougar Mellencamp owns property further south, in Hilton Head Island.

As of Monday, the South Carolina Forestry Commission (SCFC) has gained controlled or contained nearly all fires raging across the state.

Of the four active fires burning as of 2:13 p.m. Eastern time, only one is of significant size—the 1,600-acre fire burning in Horry County in northeastern South Carolina. The fire will likely continue burning for several days, SCFC Director of Communications Doug Wood told Newsweek, and there's a chance it will continue to spread, but it's roughly 100 miles away from the celebrities living in Charleston.

Other fires that ignited over the weekend are much closer, including four that ignited in Berkeley County, roughly 30 miles away from Charleston. However, those fires were marked as contained on Monday morning, and they have since been removed from SCFC's fire tracker map.

A new active wildfire ignited in Berkeley County on Monday afternoon at 251 Farrell Street, roughly a 40-minute drive northwest of Charleston. SCFC data puts the fire at 0 acres in size.

No fires are documented as burning in Charleston city limits, according to the map. Winds have decreased significantly, and South Carolina is expecting rain by Wednesday, which should reduce the dry fuels available.

What People Are Saying

NWS office in Columbia, South Carolina, in a special weather statement: "The combination of dry fuels & low relative humidity continues to raise concerns for dangerous fire behavior today. The RH levels are expected to increase on Tuesday, but due to increasing winds and ongoing fires, elevated fire danger is expected to continue."

Wood told Newsweek: "Embers can travel up to a mile, so it's entirely possible the fire [in Horry County] can jump the lines."

What Happens Next

A statewide burn ban remains in effect throughout South Carolina. The National Weather Service office for Columbia, South Carolina, warned that fire weather would persist through Tuesday night.

Are Hilton Head businesses struggling in the off-season more than usual? Here’s what we found

The winter months are always a slow time for the Lowcountry.Fewer travelers, colder temperatures and holidays all contribute to the slowdown of tourism. But for some businesses, this off-season has felt particularly bad.February has historically been the slowest time for the island, with travelers and business often picking back up in March.But why has this off-season felt particularly bad and is it actually worse than others?Could there be a few reasons why this year’s off-season may be feeling slower than ...

The winter months are always a slow time for the Lowcountry.

Fewer travelers, colder temperatures and holidays all contribute to the slowdown of tourism. But for some businesses, this off-season has felt particularly bad.

February has historically been the slowest time for the island, with travelers and business often picking back up in March.

But why has this off-season felt particularly bad and is it actually worse than others?

Could there be a few reasons why this year’s off-season may be feeling slower than usual to some? And when can you expect business to start picking up again?

Cost is the most important factor when considering travel, from food, to entertainment and even when finding a place to stay.

Hilton Head is home to many short-term rental properties that fluctuate in price depending on the travel season. This year, the off-season prices are climbing to higher rates, which in turn is resulting in fewer visitors.

When looking at available rental properties on three popular sites, Vacasa, Sunset Rentals and Airbnb, here are the lowest and highest-priced rentals for locations that can host two to four people during the month of February.

Vacasa:

Lowest rental price: $80 a night

Highest rental price: $199 a night

Sunset Rentals:

Lowest rental price: $785 weekly rent

Highest rental price: $2,815 weekly rent

Airbnb:

Lowest rental price: $71 a night

Highest rental price: $289 a night

When the Lowcountry experienced snowfall in January, businesses, retail shops, government offices and even the airport shut down for days.

This alone put a damper on tourism and general activity from locals in the area as the ice created hazardous driving conditions days after the initial snow had fallen.

With this wacky weather, many flights and travel plans were delayed or completely canceled and restaurants and businesses that were forced to close lost thousands of dollars.

However, despite the possible rain this week, the sun is still shining and the forecast seems to show that warmer temperatures are on the way.

Both the flu and stomach viruses have been running rampant this year.

In the latest available flu data from the South Carolina Department of Public Health, there are 10,231 lab-confirmed flu tests reported the week of Jan. 26 - Feb. 1.

Flu season usually lasts from October through March but according to the SCDPH, both Beaufort and Jasper counties have seen an increase in cases.

Other illnesses like norovirus (stomach bug) have been a concern too.

But as temperatures begin to warm up, these viruses will weaken, according to the National Institutes of Health.

According to Charlie Clark, spokesperson for the Hilton Head-Bluffton Chamber of Commerce, “Tourism is the number one driver of our economy, with an annual economic impact of over $3 billion.”

Hilton Head Island alone sees over 2 million visitors each year and has an $8 million budget in tourism marketing and promotions for 2025. During last year’s peak travel season, hotels, condos and villas were 80% occupied at all times.

But January and February are packed full of activities too, from Restaurant Week, Gullah Celebration, the Seafood Festival and more, there is still plenty to do and explore even if the travel season is slow.

“The off-season is always slower, but we do our best and are lucky to have a good flow of customers even when tourism is down,” said Nicole with Captain Woody’s.

Even though this off-season hasn’t been significantly worse than previous years, with these combined setbacks from the weather, costs and sickness during the slower months, some local businesses have felt the hit.

“This season has definitely been a bit worse than normal for us,” said Paige Shanks with Agave. “We moved restaurant locations too, so we felt the dip.”

However, with the warmer months upon us and the peak season right around the corner, this slump shouldn’t last much longer.

“Post-COVID, visitor patterns have returned to a more traditional seasonal cadence,” Clark said. “Tourism and business traditionally ramp up in March as families choose Hilton Head Island for their spring break getaways, and the RBC Heritage in April often serves as the unofficial kickoff to our peak season.”

This story was originally published February 12, 2025 at 6:00 AM.

The Island Packet

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Anna Claire Miller is the Service Journalism Reporter for The Island Packet. Originally from Georgia, she has experience in magazine writing, non-profit communications and city government. Anna Claire has a bachelor’s degree in journalism, legal studies and English from High Point University.

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